Quantum PR Measurement

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Video course in communication measurement and evaluation

Welcome to Quantum’s video course! On this page you will find the index with descriptions of and links. The course is divided into 10 sections or themes – spread out over 15 videos and more than 9 hours of content. Each video is protected and you need the course password to watch them.

If you experience any problems – or if you would like to purchase the video course – please do not hesitae to contact me. I hope you enjoy learning about communication measurement and evaluation!

Contents of the video course:

Video 1 – Introduction to the course (10:17 minutes)

Video 2 – The ABC of communication measurement and evaluation (19:12 minutes)

Video 3A – Defining what the effect of communication is – Part I: How does communication work in support of the business goal? (46:53 minutes)

Video 3B – Defining what the effect of communication is – Part II: The Measurement Maturity Stairway Model (39:26 minutes)

Video 4 – 12 sources and methods for data collection (32:31 minutes)

Video 5A – Learning from the mistakes of others – Part I: The dangers of fixating on the numbers (29:28 minutes)

Video 5B – Learning from the mistakes of others – Part II: Common pitfalls and sources of error (22:39 minutes)

Video 6A – The AMEC framework – Part I: Output, Outtakes, Outcome and Impact (49:20 minutes)

Video 6B – The AMEC framework – Part II: A practical exercise (31:18 minutes)

Video 7A – Alternate ways of measuring your media relations work – Part I: Exploring the numbers further (57:06 minutes)

Video 7B – Alternate ways of measuring your media relations work – Part II: Why you should never, ever use Advertising Value Equivalence (AVE) (22:41 minutes)

Video 8 – How to report your results to management (39:11 minutes)

Video 9A – Linking and aligning your communication objective with the business goal – Part I: Setting meaningful objectives (61:00 minutes)

Video 9B – Linking and aligning your communication objective with the business goal – Part I: Bridging the gap (57:43 minutes)

Video 10 – How to get started implementing communication measurement and evaluation (25:18 minutes)

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Quantum PR Measurement I Usserød Kongevej 24, 2970 Hørsholm, DK-Denmark I phone +45 61 67 45 85 I company registration/vat no. 32 34 25 15