Welcome to Quantum’s video course! On this page you will find the index with descriptions of and links. The course is divided into 10 sections or themes – spread out over 15 videos and more than 9 hours of content. Each video is protected and you need the course password to watch them.
If you experience any problems – or if you would like to purchase the video course – please do not hesitae to contact me. I hope you enjoy learning about communication measurement and evaluation!
Contents of the video course:
Video 1 – Introduction to the course (10:17 minutes)
Video 2 – The ABC of communication measurement and evaluation (19:12 minutes)
Video 3A – Defining what the effect of communication is – Part I: How does communication work in support of the business goal? (46:53 minutes)
Video 3B – Defining what the effect of communication is – Part II: The Measurement Maturity Stairway Model (39:26 minutes)
Video 4 – 12 sources and methods for data collection (32:31 minutes)
Video 5A – Learning from the mistakes of others – Part I: The dangers of fixating on the numbers (29:28 minutes)
Video 5B – Learning from the mistakes of others – Part II: Common pitfalls and sources of error (22:39 minutes)
Video 6A – The AMEC framework – Part I: Output, Outtakes, Outcome and Impact (49:20 minutes)
Video 6B – The AMEC framework – Part II: A practical exercise (31:18 minutes)
Video 7A – Alternate ways of measuring your media relations work – Part I: Exploring the numbers further (57:06 minutes)
Video 7B – Alternate ways of measuring your media relations work – Part II: Why you should never, ever use Advertising Value Equivalence (AVE) (22:41 minutes)
Video 8 – How to report your results to management (39:11 minutes)
Video 9A – Linking and aligning your communication objective with the business goal – Part I: Setting meaningful objectives (61:00 minutes)
Video 9B – Linking and aligning your communication objective with the business goal – Part I: Bridging the gap (57:43 minutes)
Video 10 – How to get started implementing communication measurement and evaluation (25:18 minutes)