In June I was a guest at the Danish Business Daily, Børsen, where we recorded an episode for their podcast series about measuring Native Advertising.
I was invited as a guest along with native advertising expert Maria Topp from Benjamin Media to talk about how to measure your native advertising campaigns and efforts.
It is in Danish, but if you are interested you can listen to the 27-minute podcast here for free (it is episode #6 of 7).
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