Action through insights
The trade union Kommunikation & Sprog was very kind to invite me for a podcast interview about how and why to measure your communication.
The podcast is about an hour long and we cover a variety of topics related to measurement and evaluation – including education, vanity metrics and where the industry as a whole might be headed.
It is in Danish, of course, but if you are interested you can listen to the episode in full for free here.
Jesper Andersen is a strategy advisor and international keynote speaker specialised in communication measurement and evaluation.
Speaking, teaching and consulting has brought him all over North America, Europe and the Middle East, helping corporations, organisations and public authorities link and align their organisational goals with their communication objectives and measure how they are creating communication outcomes and business impact.
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