On Monday February 27th, the local Danish communication association K1 and the European Association of Communication Directors (EACD) hosted a joint after-hours meeting. It was called “Measuring what Matters” and the theme was communication measurement. Hosted by HOFOR in Copenhagen, the event had roughly 70 participants and an additional 50 or so joined us via live streaming from all over the world.
I was the first of the three speakers and gave a presentation about international trends in communication measurement. This was closely linkedin to my work in AMEC as well as the consultancy I do in my company, Quantum PR Measurement.
The second presentation was by Britt Spangsberg, head of communication, and Lasse Bjerre Sørensen, communication manager, at HOFOR. Their talk was focused on ‘Saying goodbye to Advertising Value Equvalency (AVE)’. HOFOR has said goodbye to vanity metrics and instead adopted a new, relevant Vision Score as a means to evaluate their media relations work.
The third presentation was by professor Ravi Vatrapu from Copenhagen Business School, who spoke about predictive analytics in relation to social media.
The program for the event is available on the website of the EACD.
All the slides from the three presentations are available via Dropbox: http://bit.ly/EACDprs1
Measuring what Matters – video from the event:
Regrettably the video has a slight beeping noise in the background, which cannot be helped. It is caused by a technical glitch in the audio system in the room, which was not there during our technical sound rehearsal.
A warm thanks to Axion and Twentythree Video, who supported K1 and EACD with live streaming services and the above on-demand video of the event.
If you need video or live streaming of your event, I can warmly recommend Axion.