Our focus is on helping you discover how to move the hearts and minds of your target audience, which is your communication objective. And to put that to use in ultimately succeeding at your business or organisational objective.
Our approach and methodology reflects the best practices of the international measurement industry and AMEC.
If you want to document the actual effect of your communication, we can help you.
Measurement consulting formats
We offer a number of different services and can also tailor consulting to your exact needs. These are some of the typical situations, we handle for clients:
Making your communication strategy measurable
Setting up your communication strategy is an important step in any organisation – but can you actually measure the results of what you have set out to do?
If you are not used to working with measurement and evaluation, it is very tempting to either skip it (which you should not) or leave it at counting stuff you do (which is not going to help you very much).
We offer to comb through your strategy and point out areas with a potential for improvement. Specifically, we will make suggestions on how to measure and evaluate your progress in implementing the strategy. Along with that you will get suggestions for specific metrics and KPIs you should adopt for measuring individual activities in your plan.
Making your communication strategy measurable is one of the best ways to ensure that it gets carried out.
Setting up / executing a measurement and evaluation process for your campaign or communication work
Sometimes , training your staff and upgrading their skills in measurement and evaluation is not a short-term option. When you really just need someone to come in and join your team to add that extra bit of measurement expertise, Quantum PR Measurement is here for you.
We can set up and even execute the needed process to make sure that your important campaign or communication work is measured and evaluated. We will help you document results, reflect on what you learned and gather important insights that will prepare you to do even better in the future.
Making sure not to neglect measurement and evaluation will ultimately help you achieve your communication objectives and thus business objectives.
Training and workshops
For more information please go to measurement training.
Helping identify the most relevant metrics and KPIs
Unfortunately, communication does not come with a silver bullet; one metric that works for everyone and solves every need. Identifying what is relevant in your particular case is a matter of carefully looking at how you arrived at your communication objectives.
What data did you have in your research or input phase and how has that shaped your planned activities? Ultimately, that is going to dictate the metrics or Key Performance Indicators (KPIs) that are relevant for you to measure.
We can help you pick the most suitable and relevant methods to measure and collect data as well as what metrics you should be measuring to get to your output, outtakes, outcomes and impact.
Gathering insights from your data
Very often, you will be gathering data and measuring to be able to document the outcome and impact of your communication. But it is important not to neglect also looking for insights that can help you in the future.
Insights are those nuggets of gold hidden within the data. It is the moment you ‘connect the dots’ and realise something new that allows you to take action. Looking for actionable insights in your data is different from documenting results and ‘ticking off the box’. It requires an inquisitive approach and a mind for seeing correlations.
We can help you create an overview of the types of data you have got and how to possibly mine it for communication insights.
Would you like to know more? We would be happy to hear from you. Please get in touch via phone or email at (+45) 61 67 45 85 or email@example.com.