Strategy advisor and international speaker
Jesper Andersen is the founder and managing director of Quantum PR Measurement.
With more than 15 years of PR industry experience, he has worked on both sides of the table – as a consultant and as head of press relations at major companies.
Seeing an industry unable to reach its full strategic potential because of poor measurement and accountability, Jesper’s mission is to make measurement and evaluation as easily accessible and understandable as possible.
Consulting and training
Jesper advises corporations, organisations and public authorities on the use of measurement and evaluation in communication.
Through consulting and training he helps them link their communication objectives to their strategic objectives. By measuring and evaluating results, insights are generated that can improve performance and drive brand and business value.
In 2016, Jesper Andersen expanded his consultancy to include international keynote speaking. Since then, he has appeared on stage at conferences in cities such as London, Copenhagen, Istanbul, Riyadh, Belgrade and Bergen.
This was a natural continuation of his many years of doing PR training and measurement training as well as teaching at university level as an associate professor. Today, he does everything from talks and seminars to masterclasses and workshops for audiences of all sizes.
If you are in need of an interesting and engaging presentation for your conference or company event, please have a look at his list of suggested topics and get in touch for a further discussion.
Founder of Measurement Day
In 2017, Jesper founded Measurement Day. It is a new Nordic conference with a focus on dispelling the misperception that the effect of communication cannot be measured.
It features great learning examples of how outcome and impact has been measured in corporations, organisations and public authorities. Furthermore, Measurement Day brings the latest international research and best practice to local markets.