Strategy advisor and international speaker
Communication that is well-planned and executed has a measurable outcome and impact – a provable effect. That is the basic thought behind why Jesper Andersen founded Quantum PR Measurement and the origin of the name.
It is a line of thought that requires commitment and in some parts of the communication industry it is actually controversial. In many ways, measurement and evaluation, documenting effect in terms of target audience outcomes and business impact, is still widely considered “the elephant in the room” in our industry. Some people regard it as arduous, expensive and at times even impossible. That is why genuine measurement and evaluation is sometimes replaced with pseudo-measurement like Advertising Value Equivalency (AVE) and counting stacks of press clippings or ‘likes’ on Facebook.
Thus, the mission statement of his company is:
“By creating insights, I provide clients with ways to improve their communication to help them fulfill their purpose and reach business objectives”.
He does so by counselling clients on how to measure, evaluate and document the effect of their communication in a manner that ensures that it is always carried out in support of the core business. And in a manner that not only allows them to tick off their Key Performance Indicators (KPIs) but also provides strategic and tactical insights creating the foundation for improvement in the future.
In 2016, Jesper Andersen expanded his consultancy to include international keynote speaking. Since then, he has appeared on stage at conferences in cities such as London, Copenhagen, Istanbul, Riyadh, Belgrade and Bergen.
This was a natural continuation of his many years of doing PR training and measurement training as well as teaching at university level as an associate professor. Today, he does everything from speaks, seminars and masterclasses to workshops for as many as 175 people at a time.
If you are in need of an interesting and engaging presentation for your conference or company event, please have a look at his list of suggested topics and get in touch for a further discussion.