Quantum PR Measurement

Action through insights

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New Year’s greetings 2017

In my New Year’s greetings for 2017 I would like to thank all my clients, partners, sponsors and industry colleagues who made this a very special year. I also take a look at some of the highlights and a sneak peak at what might happen in 2018.

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MeasureCamp came to Copenhagen

On August 19th 2017 the first MeasureCamp in the Nordic countries was held in Copenhagen. The analytics event MeasureCamp is a so-called unconference, meaning an event where every presentation and discussion is decided on the day in question by the attendees themselves.

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Quantum PR Measurement supports AMEC campaign to eradicate AVEs

Today I have signed up my company as an official supporter of AMEC’s initiative to eradicate the use of Advertising Value Equivalency or AVE. In short, it means that I pledge to not use AVE in any work I do for clients nor provide AVE as a form of measurement. In contrast, I commit to help counsel clients that express an interest in Advertising Value

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AMEC initiates worldwide push to eradicate Advertising Value Equivalency – AVE

AMEC – the international Association for Measurement and Evaluation of Communication – today launched a worldwide initiative to finally eradicate the use of Advertising Value Equivalency (AVE) as a method of measuring communication and PR. For the past decade or more, practitioners and PR professionals have decried AVE as quite possibly the worst metric to use. It was even included in the 2010 Barcelona Principles

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