Action through insights
The free 30-page e-book ‘Demonstrating the Value of Communication’ features 11 great articles by some of the world’s foremost experts in communication measurement and evaluation and will help you get started measuring the outcome and impact of your communication.
On August 19th 2017 the first MeasureCamp in the Nordic countries was held in Copenhagen. The analytics event MeasureCamp is a so-called unconference, meaning an event where every presentation and discussion is decided on the day in question by the attendees themselves.
Today I have signed up my company as an official supporter of AMEC’s initiative to eradicate the use of Advertising Value Equivalency or AVE. In short, it means that I pledge to not use AVE in any work I do for clients nor provide AVE as a form of measurement. In contrast, I commit to help counsel clients that express an interest in Advertising Value
AMEC – the international Association for Measurement and Evaluation of Communication – today launched a worldwide initiative to finally eradicate the use of Advertising Value Equivalency (AVE) as a method of measuring communication and PR. For the past decade or more, practitioners and PR professionals have decried AVE as quite possibly the worst metric to use. It was even included in the 2010 Barcelona Principles
On Monday February 27th, the local Danish communication association K1 and the European Association of Communication Directors (EACD) hosted a joint after-hours meeting. It was called “Measuring what Matters” and the theme was communication measurement. Hosted by HOFOR in Copenhagen, the event had roughly 70 participants and an additional 50 or so joined us via live streaming from all over the world.
The Star Wars storyline contains many important lessons that we can apply to working with measuring the effect of communication. Here are 8 of them.
One of the most common yet serious mistakes in communication measurement is poorly stated objectives. It is a mistake you can easily avoid by sticking to the SMART method.
