The Star Wars storyline contains many important lessons that we can apply to working with measuring the effect of communication. Here are 8 of them.
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Make sure you set SMART communication objectives
One of the most common yet serious mistakes in communication measurement is poorly stated objectives. It is a mistake you can easily avoid by sticking to the SMART method.
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To grow you need to identify your Alpha audience
If we are only counting faceless mentions and likes, we will fail to identify the fans and customers that are truly passionate and matter to our business. That is why we have to identify who our self-motivated loyal fans are.
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