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8. March 2017 af Jesper Andersen

VIDEO: Measuring what Matters

On Monday February 27th, the local Danish communication association K1 and the European Association of Communication Directors (EACD) hosted a joint after-hours meeting. It was called “Measuring what Matters” and the theme was communication measurement. Hosted by HOFOR in Copenhagen, the event had roughly 70 participants and an additional 50 or so joined us via live streaming from all over the world.

[ read more ]

5. January 2017 af Jesper Andersen

8 Star Wars lessons about communication measurement

Star Wars LEGO stormtroopers

The Star Wars storyline contains many important lessons that we can apply to working with measuring the effect of communication. Here are 8 of them.

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18. December 2016 af Jesper Andersen

Make sure you set SMART communication objectives

SMART objectives

One of the most common yet serious mistakes in communication measurement is poorly stated objectives. It is a mistake you can easily avoid by sticking to the SMART method.

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14. September 2015 af Jesper Andersen

To grow you need to identify your Alpha audience

alpha audience

If we are only counting faceless mentions and likes, we will fail to identify the fans and customers that are truly passionate and matter to our business. That is why we have to identify who our self-motivated loyal fans are.

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Welcome to Quantum's blog. Here you'll find posts about communication measurement and evaluation as well as useful tools and frameworks.
For blog posts in Danish please click on the Danish flag at the top of the page.

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