Action through insights
This fall, I had the pleasure of once more being the editor of the annual free AMEC expert e-book released during Measurement Month – a global education initiative. The e-book is a collection of 11 essays and articles on measurement and evaluation from AMEC members from all over the world. The 2019 AMEC Expert E-book This year’s edition is titled “Evolving Communication Measurement”, which is
I was a guest at the Danish Business Daily, Børsen, where we recorded an episode for their podcast series about how to measure Native Advertising.
The initiative is designed to further the adoption of measurement & evaluation best practice by enabling PR agencies to learn from each other in a non-competitive environment.
I gave an hour’s interview for the communication podcast by Kommunikation & Sprog, a Danish trade union, about how and why to measure your communication.
The AMEC Summit 2019 heralded many new interesting trends such as centralization, the courage to fail and a focus on improvement rather than documentation.
For the second year in a row, I have had the privilege of collecting and editing articles from some of the world’s greatest communication measurement & evaluation minds. The result is this free e-book, which is a collection of 12 articles from experts all around the globe. It was released on November 20, 2018 as part of AMEC Measurement Month, a yearly educational initiative during
Producing a useful analysis or report to C-level executives is an exercise in precise, relevant and to the point communication.
