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28. December 2019 af Jesper Andersen

Highlights of AMEC Measurement Month 2019

AMEC Measurement Month 2019

The year is almost over but we just have time to recap the best content that was put out during AMEC‘s annual education initiative, Measurement Month, in November. Get ready for guides, essays, podcasts and evergreen content that will help you become better at measurement & evaluation. Great articles from AMEC agency members all around the world Much of what is put out during AMEC

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26. December 2019 af Jesper Andersen

AMEC releases its third expert e-book

AMEC Measurement Month 2019

This fall, I had the pleasure of once more being the editor of the annual free AMEC expert e-book released during Measurement Month – a global education initiative. The e-book is a collection of 11 essays and articles on measurement and evaluation from AMEC members from all over the world. The 2019 AMEC Expert E-book This year’s edition is titled “Evolving Communication Measurement”, which is

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28. July 2019 af Jesper Andersen

Podcast: How to measure Native Advertising

native advertising

I was a guest at the Danish Business Daily, Børsen, where we recorded an episode for their podcast series about how to measure Native Advertising.

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19. June 2019 af Jesper Andersen

AMEC launches ‘Common Ground’ initiative

common ground

The initiative is designed to further the adoption of measurement & evaluation best practice by enabling PR agencies to learn from each other in a non-competitive environment.

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10. June 2019 af Jesper Andersen

Podcast: Do you measure you communication?

podcast

I gave an hour’s interview for the communication podcast by Kommunikation & Sprog, a Danish trade union, about how and why to measure your communication.

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29. May 2019 af Jesper Andersen

10 key takeaways from the AMEC Summit 2019

AMEC Summit 2019 Prague

The AMEC Summit 2019 heralded many new interesting trends such as centralization, the courage to fail and a focus on improvement rather than documentation.

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20. November 2018 af Jesper Andersen

Free e-book: Demonstrating the Value of Communication – Part II

Demonstrating the Value of Communication - Part II

For the second year in a row, I have had the privilege of collecting and editing articles from some of the world’s greatest communication measurement & evaluation minds. The result is this free e-book, which is a collection of 12 articles from experts all around the globe. It was released on November 20, 2018 as part of AMEC Measurement Month, a yearly educational initiative during

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Welcome to Quantum's blog. Here you'll find posts about communication measurement and evaluation as well as useful tools and frameworks.
For blog posts in Danish please click on the Danish flag at the top of the page.

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  • I am retiring the Measurement Day conferences
  • Securing your spot on the Top 100 PR Influencer Index
  • 10 key takeaways from the AMEC Summit 2020
  • 5 things you should look forward to at this year’s virtual AMEC Summit
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