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25. September 2021 af Jesper Andersen

I am retiring the Measurement Day conferences

Measurement Day

After four and a half years and four communication measurement conferences, it is time for me to focus on other things.

[ read more ]

11. May 2021 af Jesper Andersen

Securing your spot on the Top 100 PR Influencer Index

Commetric’s Head of Research & Insight, Maya Koleva, explains the methodology behind the index and what makes a great PR influencer.

[ read more ]

19. July 2020 af Jesper Andersen

10 key takeaways from the AMEC Summit 2020

AMEC Summit 2020

The AMEC Summit 2020 went virtual and with a pas you can still access all of these great presentations. Here are my 10 takeaways from the first 2 days.

[ read more ]

26. June 2020 af Jesper Andersen

5 things you should look forward to at this year’s virtual AMEC Summit

AMEC Summit 2020

The AMEC Summit is the biggest international communication measurement and evaluation event of the year. I have listed my Top 5 reasons for going this year.

[ read more ]

19. June 2020 af Jesper Andersen

Goals, objectives and KPIs are not interchangeable – how to tell the difference

goals objectives KPIs

Understanding how these key terms differ and when to use them in your communication evaluation and reporting is important to avoid widespread confusion.

[ read more ]

14. June 2020 af Jesper Andersen

When better data means smaller numbers

numbers

Usually, getting more accurate data is a positive thing. But what do you do if better data means smaller numbers and your management have come to expect big numbers because, in their mind, it is the sign of success?

[ read more ]

29. January 2020 af Jesper Andersen

What will cookie changes mean for PR attribution?

cookie

Privacy initiatives and tracking prevention means PR professionals using cookies to map out user journeys across time and platforms will need new tractics.

[ read more ]
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Welcome to Quantum's blog. Here you'll find posts about communication measurement and evaluation as well as useful tools and frameworks.
For blog posts in Danish please click on the Danish flag at the top of the page.

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Recent posts

  • I am retiring the Measurement Day conferences
  • Securing your spot on the Top 100 PR Influencer Index
  • 10 key takeaways from the AMEC Summit 2020
  • 5 things you should look forward to at this year’s virtual AMEC Summit
  • Goals, objectives and KPIs are not interchangeable – how to tell the difference
  • When better data means smaller numbers

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