The AMEC Summit 2019 heralded many new interesting trends such as centralization, the courage to fail and a focus on improvement rather than documentation.
For the second year in a row, I have had the privilege of collecting and editing articles from some of the world’s greatest communication measurement & evaluation minds. The result is this free e-book, which is a collection of 12 articles from experts all around the globe. It was released on November 20, 2018 as part of AMEC Measurement Month, a yearly educational initiative during
Today I have signed up my company as an official supporter of AMEC’s initiative to eradicate the use of Advertising Value Equivalency or AVE. In short, it means that I pledge to not use AVE in any work I do for clients nor provide AVE as a form of measurement. In contrast, I commit to help counsel clients that express an interest in Advertising Value