I was a guest at the Danish Business Daily, Børsen, where we recorded an episode for their podcast series about how to measure Native Advertising.
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AMEC launches ‘Common Ground’ initiative
The initiative is designed to further the adoption of measurement & evaluation best practice by enabling PR agencies to learn from each other in a non-competitive environment.
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Podcast: Do you measure you communication?
I gave an hour’s interview for the communication podcast by Kommunikation & Sprog, a Danish trade union, about how and why to measure your communication.
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10 key takeaways from the AMEC Summit 2019
The AMEC Summit 2019 heralded many new interesting trends such as centralization, the courage to fail and a focus on improvement rather than documentation.
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Free e-book: Demonstrating the Value of Communication – Part II
For the second year in a row, I have had the privilege of collecting and editing articles from some of the world’s greatest communication measurement & evaluation minds. The result is this free e-book, which is a collection of 12 articles from experts all around the globe. It was released on November 20, 2018 as part of AMEC Measurement Month, a yearly educational initiative during
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How to report on your communication to the C-suite
Producing a useful analysis or report to C-level executives is an exercise in precise, relevant and to the point communication.
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New Year’s greetings 2017
In my New Year’s greetings for 2017 I would like to thank all my clients, partners, sponsors and industry colleagues who made this a very special year. I also take a look at some of the highlights and a sneak peak at what might happen in 2018.
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