Privacy initiatives and tracking prevention means PR professionals using cookies to map out user journeys across time and platforms will need new tractics.
The year is almost over but we just have time to recap the best content that was put out during AMEC‘s annual education initiative, Measurement Month, in November. Get ready for guides, essays, podcasts and evergreen content that will help you become better at measurement & evaluation. Great articles from AMEC agency members all around the world Much of what is put out during AMEC
This fall, I had the pleasure of once more being the editor of the annual free AMEC expert e-book released during Measurement Month – a global education initiative. The e-book is a collection of 11 essays and articles on measurement and evaluation from AMEC members from all over the world. The 2019 AMEC Expert E-book This year’s edition is titled “Evolving Communication Measurement”, which is