Commetric’s Head of Research & Insight, Maya Koleva, explains the methodology behind the index and what makes a great PR influencer.
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10 key takeaways from the AMEC Summit 2020
The AMEC Summit 2020 went virtual and with a pas you can still access all of these great presentations. Here are my 10 takeaways from the first 2 days.
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5 things you should look forward to at this year’s virtual AMEC Summit
The AMEC Summit is the biggest international communication measurement and evaluation event of the year. I have listed my Top 5 reasons for going this year.
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Goals, objectives and KPIs are not interchangeable – how to tell the difference
Understanding how these key terms differ and when to use them in your communication evaluation and reporting is important to avoid widespread confusion.
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When better data means smaller numbers
Usually, getting more accurate data is a positive thing. But what do you do if better data means smaller numbers and your management have come to expect big numbers because, in their mind, it is the sign of success?
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What will cookie changes mean for PR attribution?
Privacy initiatives and tracking prevention means PR professionals using cookies to map out user journeys across time and platforms will need new tractics.
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Highlights of AMEC Measurement Month 2019
The year is almost over but we just have time to recap the best content that was put out during AMEC‘s annual education initiative, Measurement Month, in November. Get ready for guides, essays, podcasts and evergreen content that will help you become better at measurement & evaluation. Great articles from AMEC agency members all around the world Much of what is put out during AMEC
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