After four and a half years and four communication measurement conferences, it is time for me to focus on other things.
[ read more ]
Securing your spot on the Top 100 PR Influencer Index
Commetric’s Head of Research & Insight, Maya Koleva, explains the methodology behind the index and what makes a great PR influencer.
[ read more ]
10 key takeaways from the AMEC Summit 2020
The AMEC Summit 2020 went virtual and with a pas you can still access all of these great presentations. Here are my 10 takeaways from the first 2 days.
[ read more ]
5 things you should look forward to at this year’s virtual AMEC Summit
The AMEC Summit is the biggest international communication measurement and evaluation event of the year. I have listed my Top 5 reasons for going this year.
[ read more ]
Goals, objectives and KPIs are not interchangeable – how to tell the difference
Understanding how these key terms differ and when to use them in your communication evaluation and reporting is important to avoid widespread confusion.
[ read more ]
When better data means smaller numbers
Usually, getting more accurate data is a positive thing. But what do you do if better data means smaller numbers and your management have come to expect big numbers because, in their mind, it is the sign of success?
[ read more ]
What will cookie changes mean for PR attribution?
Privacy initiatives and tracking prevention means PR professionals using cookies to map out user journeys across time and platforms will need new tractics.
[ read more ]