The AMEC Summit is the biggest international communication measurement and evaluation event of the year. I have listed my Top 5 reasons for going this year.
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Goals, objectives and KPIs are not interchangeable – how to tell the difference
Understanding how these key terms differ and when to use them in your communication evaluation and reporting is important to avoid widespread confusion.
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When better data means smaller numbers
Usually, getting more accurate data is a positive thing. But what do you do if better data means smaller numbers and your management have come to expect big numbers because, in their mind, it is the sign of success?
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What will cookie changes mean for PR attribution?
Privacy initiatives and tracking prevention means PR professionals using cookies to map out user journeys across time and platforms will need new tractics.
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Highlights of AMEC Measurement Month 2019
The year is almost over but we just have time to recap the best content that was put out during AMEC‘s annual education initiative, Measurement Month, in November. Get ready for guides, essays, podcasts and evergreen content that will help you become better at measurement & evaluation. Great articles from AMEC agency members all around the world Much of what is put out during AMEC
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AMEC releases its third expert e-book
This fall, I had the pleasure of once more being the editor of the annual free AMEC expert e-book released during Measurement Month – a global education initiative. The e-book is a collection of 11 essays and articles on measurement and evaluation from AMEC members from all over the world. The 2019 AMEC Expert E-book This year’s edition is titled “Evolving Communication Measurement”, which is
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Podcast: How to measure Native Advertising
I was a guest at the Danish Business Daily, Børsen, where we recorded an episode for their podcast series about how to measure Native Advertising.
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