I gave an hour’s interview for the communication podcast by Kommunikation & Sprog, a Danish trade union, about how and why to measure your communication.
For the second year in a row, I have had the privilege of collecting and editing articles from some of the world’s greatest communication measurement & evaluation minds. The result is this free e-book, which is a collection of 12 articles from experts all around the globe. It was released on November 20, 2018 as part of AMEC Measurement Month, a yearly educational initiative during
Today I have signed up my company as an official supporter of AMEC’s initiative to eradicate the use of Advertising Value Equivalency or AVE. In short, it means that I pledge to not use AVE in any work I do for clients nor provide AVE as a form of measurement. In contrast, I commit to help counsel clients that express an interest in Advertising Value
AMEC – the international Association for Measurement and Evaluation of Communication – today launched a worldwide initiative to finally eradicate the use of Advertising Value Equivalency (AVE) as a method of measuring communication and PR. For the past decade or more, practitioners and PR professionals have decried AVE as quite possibly the worst metric to use. It was even included in the 2010 Barcelona Principles