The free 30-page e-book ‘Demonstrating the Value of Communication’ features 11 great articles by some of the world’s foremost experts in communication measurement and evaluation and will help you get started measuring the outcome and impact of your communication.
Today I have signed up my company as an official supporter of AMEC’s initiative to eradicate the use of Advertising Value Equivalency or AVE. In short, it means that I pledge to not use AVE in any work I do for clients nor provide AVE as a form of measurement. In contrast, I commit to help counsel clients that express an interest in Advertising Value
AMEC – the international Association for Measurement and Evaluation of Communication – today launched a worldwide initiative to finally eradicate the use of Advertising Value Equivalency (AVE) as a method of measuring communication and PR. For the past decade or more, practitioners and PR professionals have decried AVE as quite possibly the worst metric to use. It was even included in the 2010 Barcelona Principles