I was a guest at the Danish Business Daily, Børsen, where we recorded an episode for their podcast series about how to measure Native Advertising.
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AMEC launches ‘Common Ground’ initiative
The initiative is designed to further the adoption of measurement & evaluation best practice by enabling PR agencies to learn from each other in a non-competitive environment.
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Podcast: Do you measure you communication?
I gave an hour’s interview for the communication podcast by Kommunikation & Sprog, a Danish trade union, about how and why to measure your communication.
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10 key takeaways from the AMEC Summit 2019
The AMEC Summit 2019 heralded many new interesting trends such as centralization, the courage to fail and a focus on improvement rather than documentation.
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Free e-book: Demonstrating the Value of Communication – Part II
For the second year in a row, I have had the privilege of collecting and editing articles from some of the world’s greatest communication measurement & evaluation minds. The result is this free e-book, which is a collection of 12 articles from experts all around the globe. It was released on November 20, 2018 as part of AMEC Measurement Month, a yearly educational initiative during
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How to report on your communication to the C-suite
Producing a useful analysis or report to C-level executives is an exercise in precise, relevant and to the point communication.
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New Year’s greetings 2017
In my New Year’s greetings for 2017 I would like to thank all my clients, partners, sponsors and industry colleagues who made this a very special year. I also take a look at some of the highlights and a sneak peak at what might happen in 2018.
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Get the free e-book Demonstrating the Value of Communication
The free 30-page e-book ‘Demonstrating the Value of Communication’ features 11 great articles by some of the world’s foremost experts in communication measurement and evaluation and will help you get started measuring the outcome and impact of your communication.
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MeasureCamp came to Copenhagen
On August 19th 2017 the first MeasureCamp in the Nordic countries was held in Copenhagen. The analytics event MeasureCamp is a so-called unconference, meaning an event where every presentation and discussion is decided on the day in question by the attendees themselves.
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Quantum PR Measurement supports AMEC campaign to eradicate AVEs
Today I have signed up my company as an official supporter of AMEC’s initiative to eradicate the use of Advertising Value Equivalency or AVE. In short, it means that I pledge to not use AVE in any work I do for clients nor provide AVE as a form of measurement. In contrast, I commit to help counsel clients that express an interest in Advertising Value
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