Privacy initiatives and tracking prevention means PR professionals using cookies to map out user journeys across time and platforms will need new tractics.
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Highlights of AMEC Measurement Month 2019
The year is almost over but we just have time to recap the best content that was put out during AMEC‘s annual education initiative, Measurement Month, in November. Get ready for guides, essays, podcasts and evergreen content that will help you become better at measurement & evaluation. Great articles from AMEC agency members all around the world Much of what is put out during AMEC
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AMEC releases its third expert e-book
This fall, I had the pleasure of once more being the editor of the annual free AMEC expert e-book released during Measurement Month – a global education initiative. The e-book is a collection of 11 essays and articles on measurement and evaluation from AMEC members from all over the world. The 2019 AMEC Expert E-book This year’s edition is titled “Evolving Communication Measurement”, which is
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Podcast: How to measure Native Advertising
I was a guest at the Danish Business Daily, Børsen, where we recorded an episode for their podcast series about how to measure Native Advertising.
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AMEC launches ‘Common Ground’ initiative
The initiative is designed to further the adoption of measurement & evaluation best practice by enabling PR agencies to learn from each other in a non-competitive environment.
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Podcast: Do you measure you communication?
I gave an hour’s interview for the communication podcast by Kommunikation & Sprog, a Danish trade union, about how and why to measure your communication.
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10 key takeaways from the AMEC Summit 2019
The AMEC Summit 2019 heralded many new interesting trends such as centralization, the courage to fail and a focus on improvement rather than documentation.
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Free e-book: Demonstrating the Value of Communication – Part II
For the second year in a row, I have had the privilege of collecting and editing articles from some of the world’s greatest communication measurement & evaluation minds. The result is this free e-book, which is a collection of 12 articles from experts all around the globe. It was released on November 20, 2018 as part of AMEC Measurement Month, a yearly educational initiative during
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How to report on your communication to the C-suite
Producing a useful analysis or report to C-level executives is an exercise in precise, relevant and to the point communication.
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New Year’s greetings 2017
In my New Year’s greetings for 2017 I would like to thank all my clients, partners, sponsors and industry colleagues who made this a very special year. I also take a look at some of the highlights and a sneak peak at what might happen in 2018.
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