This fall, I had the pleasure of once more being the editor of the annual free AMEC expert e-book released during Measurement Month – a global education initiative.
The e-book is a collection of 11 essays and articles on measurement and evaluation from AMEC members from all over the world.
The 2019 AMEC Expert E-book
This year’s edition is titled “Evolving Communication Measurement”, which is a central theme to many of the articles. They range from e.g. how to embrace failing and learning from it, to the consequences of new technology being rapidly introduced into the practice.
You can also read about how to convince a client to start doing more effective measurement or how to measure and evaluate PR work done outside the traditional ‘comfort zone’ of media relations – for instance with influencers?
Whether you are an experienced practitioner or just starting out using measurement and evaluation for the first time, whether you are working agency-side or in-house, and whether you are interested in new research or learning from experts with years of hands-on experience, the 2019 expert e-book has something for you.
The 2017 and 2018 e-books
While you are here, do not forget to also download the expert e-books from 2017 and 2018. Similar to this year’s e-book, they each contain a wealth of information and advice on how to start using or implementing measurement and evaluation in your company or organisation.
Demonstrating the Value of Communication – Part I (2017)
Demonstrating the Value of Communication – Part II (2018)
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