The AMEC Summit is the highlight of the year for the global communication measurement and evaluation community that is at the heart of the industry. This year the Summit is going virtual on July 8th and 9th and here are 5 things I think you should look forward to.
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1. Keynote by professor Jim Macnamara
The opening speaker on the first day this year is professor Jim Macnamara of the University of Technology Sydney. Ever since I saw him speak for the first time in Amsterdam in 2014, Jim has been a personal hero of mine, because he is an outstanding scholar and researcher in the field of measuring and evaluating communication.
He is the recipient of numerous awards and honors and author of several great books on the topic – too many to name here. But trust me, when Jim is presenting new research, you do not want to miss it.
2. Barcelona Principles 3.0
The original Barcelona Principles were formulated at the AMEC Summit in 2010. They received an update to a version 2.0 during AMEC Measurement Week in 2015 and now, 5 years later, it looks like we will get yet another update to this important foundation for communication measurement and evaluation.
3. Case studies
What I love the most about attending the summit year after year is the chance to hear case studies explained first-hand. Last year, in Prague, we got to hear e.g. Diagio and Adobe tell us about their measurement journey and how they had improved their measurement capabilities and results.
This year, I am excited to hear e.g. Anil Ranchod from the Stroke Association, Caitlin Johnson from VisitBritain, and returning presenter Jamin Spitzer from Microsoft who really wow’ed people in Bangkok in 2017 and Barcelona in 2018 with his presentations.
4. Virtual networking via Intrado’s platform
Because of Covid-19, the summit had to be taken virtual this year, and I am really excited that this gives me a chance to experience how the Intrado platform is able to facilitate that.
Until recently, I had not even heard of Intrado, but my friend and fellow AMEC member Annsi Krol just started working for them and now I am very interested to experience their solution for myself.
5. Post-Summit sessions all through the fall
The anti-climax of every AMEC Summit in the past has always been going home after 2-3 days of great sessions, inspiring conversations and cheerful networking with members and delegates from all over the world.
This year, AMEC Summit offers a series of post-summit events that will continue all through the fall until November. I am particularly looking forward to Andrew Bruce Smith’s session on July 22nd on Google Data Studio, and I think this is a fantastic way to ‘stretch out’ an event and keep the audience engaged throughout the rest of the year.
Lots of more great reasons to join us at the AMEC Summit in July
These were my 5 biggest reasons for attending AMEC Summit this year, but I could have named many others, such as the annual AMEC Awards (congratulations to all who have been short-listed), the reveal of the results of this year’s industry survey or Sophie Coley’s summit session on ‘Search Listening’, which looks very interesting also.
So why don’t you join us at the summit? Tickets are very affordable, even if you are not a member of the association.
Tell me in the comments below which presentations or events at this year’s AMEC Summit you are looking forward to the most.