Quantum PR Measurement is a consultancy started and operated by strategy advisor and international keynote speaker Jesper Andersen.
He is an expert in communication measurement and evaluation and helps companies, organisations and government institutions by creating insights that provides them with ways to improve the effect of their communication.
Quantum PR Measurement is a member of AMEC, the international Association of Measurement and Evaluation of Communication – a mark of the highest professional standards in the industry.
The year is almost over but we just have time to recap the best content that was put out during AMEC's annual education initiative, Measurement Month, … [read more...]
This fall, I had the pleasure of once more being the editor of the annual free AMEC expert e-book released during Measurement Month - a global … [read more...]
For the second year in a row, I have had the privilege of collecting and editing articles from some of the world's greatest communication measurement … [read more...]
Last week, the annual AMEC Summit - the world's largest communication measurement & evaluation conference - was held in beautiful Prague. For two … [read more...]
Christmas and New Year are behind us and perhaps you spent part of the Holidays - like me - watching the new Star Wars movie 'Rogue One'? Don't worry … [read more...]
If we are only counting faceless mentions and likes, we will fail to identify the fans and customers that are truly passionate and matter to our … [read more...]
In June I was a guest at the Danish Business Daily, Børsen, where we recorded an episode for their podcast series about measuring Native … [read more...]
The new initiative is designed to further the adoption of measurement and evaluation best practice throughout the PR agency sector. Founding … [read more...]
The trade union Kommunikation & Sprog was very kind to invite me for a podcast interview about how and why to measure your … [read more...]