Quantum PR Measurement is a consultancy started and operated by strategy advisor and international keynote speaker Jesper Andersen.
He is an expert in communication measurement and evaluation and helps companies, organisations and government institutions by creating insights that provides them with ways to improve the effect of their communication.
Quantum PR Measurement is a member of AMEC, the international Association of Measurement and Evaluation of Communication – a mark of the highest professional standards in the industry.
The year is almost over but we just have time to recap the best content that was put out during AMEC's annual education initiative, Measurement Month, … [read more...]
This fall, I had the pleasure of once more being the editor of the annual free AMEC expert e-book released during Measurement Month - a global … [read more...]
For the second year in a row, I have had the privilege of collecting and editing articles from some of the world's greatest communication measurement … [read more...]
Last week AMEC concluded the first 2 days of its first ever virtual summit. The programme continues with more virtual events until November, but for … [read more...]
Goals, objectives and KPIs are vital in describing what an organisation does and why. Understanding how these key terms differ and when to use them in … [read more...]
Usually, getting more accurate data is a positive thing. But what do you do if better data means smaller numbers and your management have come to … [read more...]
The AMEC Summit is the highlight of the year for the global communication measurement and evaluation community that is at the heart of the industry. … [read more...]
In June I was a guest at the Danish Business Daily, Børsen, where we recorded an episode for their podcast series about measuring Native … [read more...]
The new initiative is designed to further the adoption of measurement and evaluation best practice throughout the PR agency sector. ‘Common … [read more...]