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IMPACT – the comms measurement and evaluation newsletter
Tools & Guides – communication measurement and evaluation
Highlights of AMEC Measurement Month 2019
The year is almost over but we just have time to recap the best content that was put out during AMEC's annual education initiative, Measurement Month, … [read more...]
AMEC releases its third expert e-book
This fall, I had the pleasure of once more being the editor of the annual free AMEC expert e-book released during Measurement Month - a global … [read more...]
Free e-book: Demonstrating the Value of Communication – Part II
For the second year in a row, I have had the privilege of collecting and editing articles from some of the world's greatest communication measurement … [read more...]
More posts on tools & guides
Insights & Advice – communication measurement and evaluation
Securing your spot on the Top 100 PR Influencer Index
What does it take to truely become an influencer in the public relations industry? The internet is awash with lists and rankings of dubious validity … [read more...]
10 key takeaways from the AMEC Summit 2020
Last week AMEC concluded the first 2 days of its first ever virtual summit. The programme continues with more virtual events until November, but for … [read more...]
Goals, objectives and KPIs are not interchangeable – how to tell the difference
Goals, objectives and KPIs are vital in describing what an organisation does and why. Understanding how these key terms differ and when to use them in … [read more...]
More posts on Insights & Advice
News from Quantum and the PR measurement industry
I am retiring the Measurement Day conferences
In 2017, I organised the very first Measurement Day conference in Copenhagen. It was an idea inspired by the 2016 'Effekt Agenda' conference put on by … [read more...]
5 things you should look forward to at this year’s virtual AMEC Summit
The AMEC Summit is the highlight of the year for the global communication measurement and evaluation community that is at the heart of the industry. … [read more...]
Podcast: How to measure Native Advertising
In June I was a guest at the Danish Business Daily, Børsen, where we recorded an episode for their podcast series about measuring Native … [read more...]