Quantum PR Measurement
Action through insights
Keynote speaking and workshops on measurement
Make sure you set SMART objectives
Learn how to measure your communication effectively
Quantum supports AMEC’s Say No to AVEs Campaign
Latest posts about communication measurement
8 Star Wars lessons about communication measurement
Christmas and New Year are behind us and perhaps you spent part of the Holidays - like me - watching the new Star Wars movie 'Rogue One'? Don't worry … [read more...]
Make sure you set SMART communication objectives
One of the most common yet serious mistakes in communication measurement is poorly stated objectives. It is a mistake you can easily avoid by sticking … [read more...]
To grow you need to identify your Alpha audience
If we are only counting faceless mentions and likes, we will fail to identify the fans and customers that are truly passionate and matter to our … [read more...]
More posts on communication measurement
Latest post on other topics on the Quantum PR Measurement blog
MeasureCamp came to Copenhagen
On Saturday August 19th 2017 the first MeasureCamp in the Nordic countries was held in Copenhagen. MeasureCamp is a brilliant concept - an … [read more...]
AMEC initiates worldwide push to eradicate Advertising Value Equivalency – AVE
AMEC - the international Association for Measurement and Evaluation of Communication - today launched a worldwide initiative to finally eradicate the … [read more...]
More posts on various topics
Latests posts about News from Quantum PR Measurement
Quantum PR Measurement supports AMEC campaign to eradicate AVEs
Today I have signed up my company as an official supporter of AMEC's initiative to eradicate the use of Advertising Value Equivalency or AVE. In … [read more...]
VIDEO: Measuring what Matters
On Monday February 27th, the local Danish communication association K1 and the European Association of Communication Directors (EACD) hosted a joint … [read more...]