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IMPACT – the comms measurement and evaluation newsletter
Tools & Guides – communication measurement and evaluation
Highlights of AMEC Measurement Month 2019
The year is almost over but we just have time to recap the best content that was put out during AMEC's annual education initiative, Measurement Month, … [read more...]
AMEC releases its third expert e-book
This fall, I had the pleasure of once more being the editor of the annual free AMEC expert e-book released during Measurement Month - a global … [read more...]
Free e-book: Demonstrating the Value of Communication – Part II
For the second year in a row, I have had the privilege of collecting and editing articles from some of the world's greatest communication measurement … [read more...]
More posts on tools & guides
Insights & Advice – communication measurement and evaluation
Goals, objectives and KPIs are not interchangeable – how to tell the difference
Goals, objectives and KPIs are vital in describing what an organisation does and why. Understanding how these key terms differ and when to use them in … [read more...]
When better data means smaller numbers
Usually, getting more accurate data is a positive thing. But what do you do if better data means smaller numbers and your management have come to … [read more...]
What will cookie changes mean for PR attribution?
The increasing limitations imposed on the use of cookies by all major browsers look like they will have far-reaching consequences for not just the … [read more...]
More posts on Insights & Advice
News from Quantum and the PR measurement industry
5 things you should look forward to at this year’s virtual AMEC Summit
The AMEC Summit is the highlight of the year for the global communication measurement and evaluation community that is at the heart of the industry. … [read more...]
Podcast: How to measure Native Advertising
In June I was a guest at the Danish Business Daily, Børsen, where we recorded an episode for their podcast series about measuring Native … [read more...]
AMEC launches ‘Common Ground’ initiative
The new initiative is designed to further the adoption of measurement and evaluation best practice throughout the PR agency sector. Founding … [read more...]