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IMPACT – the comms measurement and evaluation newsletter
Tools & Guides – communication measurement and evaluation
Free e-book: Demonstrating the Value of Communication – Part II
For the second year in a row, I have had the privilege of collecting and editing articles from some of the world's greatest communication measurement … [read more...]
How to report on your communication to the C-suite
Producing a useful analysis or report to C-level executives is an exercise in precise, relevant and to-the-point communication. As communication … [read more...]
Get the free e-book Demonstrating the Value of Communication
As part of AMEC Measurement Month in September, I collaborated with 10 great measurement experts to create this free e-book for anyone to enjoy. I … [read more...]
More posts on tools & guides
Insights & Advice – communication measurement and evaluation
10 key takeaways from the AMEC Summit 2019
Last week, the annual AMEC Summit - the world's largest communication measurement & evaluation conference - was held in beautiful Prague. For two … [read more...]
8 Star Wars lessons about communication measurement
Christmas and New Year are behind us and perhaps you spent part of the Holidays - like me - watching the new Star Wars movie 'Rogue One'? Don't worry … [read more...]
To grow you need to identify your Alpha audience
If we are only counting faceless mentions and likes, we will fail to identify the fans and customers that are truly passionate and matter to our … [read more...]
More posts on Insights & Advice
News from Quantum and the PR measurement industry
Podcast: How to measure Native Advertising
In June I was a guest at the Danish Business Daily, Børsen, where we recorded an episode for their podcast series about measuring Native … [read more...]
AMEC launches ‘Common Ground’ initiative
The new initiative is designed to further the adoption of measurement and evaluation best practice throughout the PR agency sector. Founding … [read more...]
Podcast: Do you measure you communication?
The trade union Kommunikation & Sprog was very kind to invite me for a podcast interview about how and why to measure your … [read more...]