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IMPACT – the comms measurement and evaluation newsletter
Tools & Guides – communication measurement and evaluation
Highlights of AMEC Measurement Month 2019
The year is almost over but we just have time to recap the best content that was put out during AMEC's annual education initiative, Measurement Month, … [read more...]
AMEC releases its third expert e-book
This fall, I had the pleasure of once more being the editor of the annual free AMEC expert e-book released during Measurement Month - a global … [read more...]
Free e-book: Demonstrating the Value of Communication – Part II
For the second year in a row, I have had the privilege of collecting and editing articles from some of the world's greatest communication measurement … [read more...]
More posts on tools & guides
Insights & Advice – communication measurement and evaluation
10 key takeaways from the AMEC Summit 2019
Last week, the annual AMEC Summit - the world's largest communication measurement & evaluation conference - was held in beautiful Prague. For two … [read more...]
8 Star Wars lessons about communication measurement
Christmas and New Year are behind us and perhaps you spent part of the Holidays - like me - watching the new Star Wars movie 'Rogue One'? Don't worry … [read more...]
To grow you need to identify your Alpha audience
If we are only counting faceless mentions and likes, we will fail to identify the fans and customers that are truly passionate and matter to our … [read more...]
More posts on Insights & Advice
News from Quantum and the PR measurement industry
Podcast: How to measure Native Advertising
In June I was a guest at the Danish Business Daily, Børsen, where we recorded an episode for their podcast series about measuring Native … [read more...]
AMEC launches ‘Common Ground’ initiative
The new initiative is designed to further the adoption of measurement and evaluation best practice throughout the PR agency sector. Founding … [read more...]
Podcast: Do you measure you communication?
The trade union Kommunikation & Sprog was very kind to invite me for a podcast interview about how and why to measure your … [read more...]