Quantum PR Measurement is a consultancy started and operated by strategy advisor and international keynote speaker Jesper Andersen.
He is an expert in communication measurement and evaluation and helps companies, organisations and government institutions by creating insights that provides them with ways to improve the effect of their communication.
Quantum PR Measurement is a member of AMEC, the international Association of Measurement and Evaluation of Communication – a mark of the highest professional standards in the industry.
Christmas and New Year are behind us and perhaps you spent part of the Holidays - like me - watching the new Star Wars movie 'Rogue One'? Don't worry … [read more...]
One of the most common yet serious mistakes in communication measurement is poorly stated objectives. It is a mistake you can easily avoid by sticking … [read more...]
If we are only counting faceless mentions and likes, we will fail to identify the fans and customers that are truly passionate and matter to our … [read more...]
AMEC - the international Association for Measurement and Evaluation of Communication - today launched a worldwide initiative to finally eradicate the … [read more...]
Today I have signed up my company as an official supporter of AMEC's initiative to eradicate the use of Advertising Value Equivalency or AVE. In … [read more...]
On Monday February 27th, the local Danish communication association K1 and the European Association of Communication Directors (EACD) hosted a joint … [read more...]